ABOUT US
Laura Tennyson, President of Lura Belle Productions is a recognized Communications Strategist & Entrepreneur. With extensive experience and success in the Arts, Entertainment, Hospitality and Tourism industry, Lura Belle Productions offers clients executive-level marketing strategy, brand development and execution.
Areas of Expertise
- Strategic Planning
- Brand Development
- Media Planning
- Promotions and Guerilla Marketing Strategy
- Digital Marketing Strategy
- Customer Relationship Management
- Content Management
- Talent Buying
- Database Management
- Social Media Planning and Execution
- Public Relations
- Budgeting/P&L/ROI
EXPERTISE
Entertainment Marketing
Communication Strategy
Marketing - Public Relations - Social Media - Digital Marketing
Event Creation and Planning
Creation - Activation - Engagement - Memories
BRAND DEVELOPMENT
Imagineering - Vision - Values - Postioning - Architecture - Manifest
Jazz Playhouse at the Royal Sonesta Hotel
Services: Brand Development - Programming - Communications Strategy- Business Development
CLIENTS
Client: Terence Blanchard/Burgess Management/Over the Garage Productions
Goal: Diversify Marketing Strategies for 5-time Grammy Award-winning artist including Digital Marketing Strategies, Social Media and On-Line presence.
CLIENT: WWOZ 90.7 New Orleans Cultural Radio Station.
Goals:Consulting Producer for New Orleans Calling, video series chronicling New Orleans music. Producer of WWOZ Live at New Orleans Jazz & Heritage Festival. Producer of Made In New Orleans, Concert fundraiser in Chicago and 34th Birthday Celebration.
CLIENT: GOOD WORK NETWORK
Goals: Assists Creatives with developing their Brands, Identify Target Audiences and develop and launch their Digital Voice. Consult with artist on business positioning and growth. Launched a city-wide talent search of top emerging talent.
CLIENT: NEW ORLEANS AFRICAN AMERICAN MUSUEM OF ART
Goals: Designed a multi-level special event program that generated earned income for historic museum. Planned and executed annual gala-- A Renaissance in Treme. Planned signature events for museum including "A Christmas in Treme."
CLIENT: PRESERVATION HALL JAZZ BAND & VENUE
Goals: Launched a rebranding, communications and programming effort that repositioned the storied brand towards the critical 18-30 year old demographic. Produced Preservation Hall Village at Voodoo Music Experience, Midnight Preserves and PR for PHJB global tour.
CLIENT: NEW ORLEANS JAZZ ORCHESTRA
Goals: Served as Communication Strategist for New Orleans-based jazz orchestra. Developed Branding, programming and touring strategy.
HOUSE OF BLUES - NEW ORLEANS
Served as opening club manager for New Orleans venue. Secured progressive promotions to achieve business and career objectives--Restaurant Manager, Promotions Manager, Guest Services Manager and Director of Marketing, where I led team that achieved 22 million dollars in sales, exceeding budgeted goals.
Gallery
Photos & videos from our travels.
LET'S CHAT
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